



Bleu Memoire Inspired By Bleu de Chanel EDP
£29.99
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Bleu de Chanel has been the default answer to "what should I wear to everything" for over a decade, and for good reason: it's crisp enough for a Tuesday morning and deep enough for a Saturday night. Bleu Mémoire is our interpretation of that idea — the same confident, composed character, rebuilt at Extrait concentration. It's designed to be genuinely versatile rather than attention-seeking. If you want one bottle that covers work, dinner and everything in between, this is the sort of scent that does it without ever feeling like a statement. The scent pyramid An electric opening of sharp grapefruit and zesty lemon, cooled by mint and lit by a crackle of pink pepper. It settles into a polished heart of warm ginger, nutmeg and soft jasmine, before a base of smoky incense, amber, cedarwood, sandalwood and patchouli gives it weight and length. Top notes Grapefruit · Lemon · Mint · Pink pepper Heart notes Ginger · Nutmeg · Jasmine Base notes Incense · Amber · Cedarwood · Sandalwood · Patchouli Grapefruit Lemon Mint Pink pepper Ginger Incense Cedarwood Sandalwood At a glance Inspired by Chanel Bleu de Chanel EDP Family Woody · aromatic · fresh-spicy Concentration Extrait de Parfum Character Crisp, composed and versatile — a true signature scent Best worn Year-round, day or evening, office to dinner Gender Masculine-leaning, worn by anyone Sizes 10ml travel spray, 50ml, 100ml Made Hand-poured in England · IFRA-compliant · vegan & cruelty-free What makes it different ✓ Extrait, not Eau de Parfum The original is sold as an Eau de Parfum, typically 15–20% fragrance oil. Ours is built as an Extrait, which holds the bright citrus opening together for longer before the woods take over. Longevity still varies by skin type — that's true of every fragrance. ✓ The most wearable scent we make Some fragrances need an occasion. This one doesn't. It's the bottle to reach for when you haven't thought about it — clean, sharp and appropriate almost anywhere. ✓ Hand-poured in England Blended, filled and checked by hand at our Newton-le-Willows workshop, in small batches rather than on an industrial line. ✓ No surprise EU fees All VAT, tax and import duties are paid before dispatch. The price shown is the price you pay — nothing extra on delivery. The story behind the original We've written a full chapter on the fragrance that inspired this one — where it came from, why it became a default, and how it's composed. Read it in The Alexandria Compendium → Common questions How close is Bleu Mémoire to the original? It's built around the same core accord — citrus opening, spiced heart, smoky cedar base. Customers who own both generally describe it as very close rather than indistinguishable, which is an honest description of any well-made inspired fragrance. Reviews are published below, including the critical ones. Is this a Bleu de Chanel dupe? It's an alternative inspired by it. Bleu Mémoire is our own fragrance, in our own bottle, under our own name — we've simply built it around a scent profile a lot of people already love. It isn't a copy of Chanel's product and isn't sold as one. How long does it last? It's an Extrait, so it's built for longer wear than a standard Eau de Parfum. That said, longevity genuinely varies between wearers — skin type, temperature and where you spray all change the result. If it matters to you, the 10ml travel spray is a low-risk way to find out how it behaves on your skin. Is it suitable for everyday wear? It's probably the most everyday-friendly fragrance we make. Two sprays is plenty for the office; three or four gives it more presence for an evening. Which size should I start with? If you haven't tried it, the 10ml travel spray is the sensible starting point. If you already know and love this scent profile, most customers go straight to the 50ml. Bleu Mémoire is an original fragrance created by Alexandria Fragrances UK. We are not affiliated with, endorsed by, or connected to Chanel in any way. All brand names and trademarks are the property of their respective owners and are referenced solely to describe the scent profile that inspired our creation. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ {"@type":"Question","name":"How close is Bleu Mémoire to Bleu de Chanel?","acceptedAnswer":{"@type":"Answer","text":"It is built around the same core accord: a citrus opening, a spiced heart and a smoky cedar base. Customers who own both generally describe it as very close rather than indistinguishable, which is an honest description of any well-made inspired fragrance."}}, {"@type":"Question","name":"Is Bleu Mémoire a Bleu de Chanel dupe?","acceptedAnswer":{"@type":"Answer","text":"It is an alternative inspired by it. Bleu Mémoire is an original fragrance sold under Alexandria UK's own name and branding, built around a popular scent profile. It is not a copy of Chanel's product and is not sold as one."}}, {"@type":"Question","name":"How long does Bleu Mémoire last?","acceptedAnswer":{"@type":"Answer","text":"It is an Extrait de Parfum, built for longer wear than a standard Eau de Parfum. Longevity varies between wearers depending on skin type, temperature and application. A 10ml travel spray is available for testing."}}, {"@type":"Question","name":"Is Bleu Mémoire suitable for everyday wear?","acceptedAnswer":{"@type":"Answer","text":"Yes. It is designed as a versatile signature scent. Two sprays suits daytime and office wear, with three or four giving more presence in the evening."}}, {"@type":"Question","name":"Which size of Bleu Mémoire should I buy first?","acceptedAnswer":{"@type":"Answer","text":"The 10ml travel spray is the sensible starting point for anyone who has not tried it. Customers already familiar with the scent profile usually choose the 50ml."}} ] }
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